PROGRAM
Adobe - InDesign, Photoshop, Illustrator, Premiere Pro, Firefly
Microsoft Office, PPT.
EDUCATION
Berghs, Resultatbolagets Ledarskapsutbildning
WORKPLACES
Teatertidningen Foajé - Soya Kommunikation - KICKS - present Efva Attling Stockholm
AWARDS
Svenska Publishing Priset - Visuella priset for the book ”Små steg till ett nytt liv”
ABOUT MY WORK
I currently work as an Art Director at Efva Attling Stockholm, where I am responsible for the brand's execution in all channels, and to make Efva's creative ideas come to life. I ensure that the identity and brand are handled in a consistent manner in all channels. I work daily to drive and produce the creative process in campaigns, both digital and print, design newsletters, packaging etc.
I have directed photo/film shoots for Efva Attling Stockholm, KICKS, Solstickan, Barnens Bokklubb, Stockholm Vatten and others. I have worked mostly with Scandinavian productions (SE, FI, NO), both for Efva Attling Stockholm and KICKS, but also before KICKS, when for several years I produced and designed the international versions of The Body Shop's product catalog, with a maximum of 15 language versions.
I also designed and produced the products for KICKS' own brand (which became the chain's best-selling brand), where I designed all series within makeup, facial care, hair care, body care, fragrance, etc.
Briefing freelancers, photographers, graphic designers, printers and others is a given.
Regarding AI, I work based on the company's strategies for using AI. It is primarily used as a tool to achieve faster work processes and more careful but curious visual expression. But as an Art Director I of course explore various tools and programs to explore options for future use. I keep myself updated in promting, e. g via the various courses and webinars of Moderskeppet.
I work without prestige, very efficiently and always with the customer in focus. I of course also work closely with the marketing department's set KPIs, always to make sure we're on the right track.
I enjoy working in a team, but of course I run different projects independently when ever needed.
As a person, I am positive, efficient and solution-oriented. I find it easy to collaborate, and I think it's VERY important to have fun at work!
