KICKS' campaign "KICKS Beauty Award" challenged the industry's standardized competitions with jury groups
- KICKS let customers vote for which products would win instead. Success - over 21,000 customers voted for their favorites.
The campaign in its entirety was nominated within Axel Johnson 2016 for the Customer Initiative of the Year award.
The winning campaign was widely advertised in all KICKS stores, online, on TV and in print with discounts
on selected winning products.
